Privacy policy

Last updated: November 12, 2026

Reggie Jewelry ("REGGIE", "we", "us") operates the online store at reggiestudio.com and our studio at 17 Nahalat Binyamin Street, Tel Aviv-Yafo, Israel (together, the "Services"). This Privacy Policy explains what personal information we collect, why we collect it, who we share it with and what rights you have. It applies to the website, purchases made online or at our studio, and any communication with us (including by email, phone or WhatsApp).

We are the controller (database owner) of the personal information described in this policy. If our Terms of Service conflict with this Privacy Policy regarding personal information, this Privacy Policy prevails.

1. Information We Collect

Depending on how you interact with us, we collect the following:

Contact details: name, email address, phone number, billing and shipping addresses.
Order and transaction details: products you viewed, added to your cart, purchased, returned or exchanged, order history, and details of custom or made-to-order pieces (such as ring size and design preferences).
Payment information: payment method, transaction confirmation and billing details. Full card numbers are entered directly with our payment providers; we do not store them.
Account information: if you create an account, your login details and preferences.
Communications: messages you send us by email, phone, WhatsApp, contact or price-request forms, and details you share during studio or video consultations.
Marketing preferences: whether you subscribed to our newsletter or SMS updates, back-in-stock requests, and how you interact with our emails (for example, opens and clicks).
Device and usage information: IP address, browser and device type, pages visited, time on site, referring links and how you navigate the website, collected through cookies and similar technologies (see section 5).

You are not legally required to provide us with personal information. However, without certain details (such as name, address and contact details) we cannot process or deliver an order or answer your inquiry. Signing up for marketing is always optional.

2. How We Collect Information

Directly from you when you place an order, create an account, sign up to our newsletter, request a price or notification, purchase at our studio, or contact us.
Automatically when you browse the website, through cookies, pixels and similar technologies.
From our service providers who process information on our behalf, such as payment and shipping providers.

3. How We Use Your Information

To provide our Services: process and deliver orders, handle payments, returns, exchanges and warranty requests, produce custom pieces, manage your account and provide customer service. (Legal basis where applicable: performance of a contract.)
To communicate with you: send order confirmations, shipping updates and service messages, and respond to your inquiries.
Marketing: send newsletters, offers and updates by email, SMS or WhatsApp, only if you have agreed to receive them. You can unsubscribe at any time. (Legal basis: consent.)
Advertising: show you relevant ads on platforms such as Instagram, Facebook and Google, including ads based on your activity on our website, and measure the performance of our campaigns. We may also share hashed (encrypted) contact details of customers with Meta and Google to reach existing customers or similar audiences. (Legal basis: consent or legitimate interest, as required by applicable law.)
Improving the website: analyze how the website is used, including through session recordings and heatmaps, in order to fix problems and improve the shopping experience. (Legal basis: legitimate interest or consent, as required by applicable law.)
Security and legal obligations: prevent fraud, protect our Services, keep accounting and tax records, and comply with legal requirements and lawful requests from authorities. (Legal basis: legal obligation and legitimate interest.)

4. Who We Share Information With

We do not sell your personal information. We share it only as needed for the purposes above, with:

Shopify – our e-commerce platform, which hosts the website and processes orders (including Shop and Shop Pay, if you choose to use them).
Payment providers (such as PayPlus) – to process payments securely.
Shipping and courier companies (such as DHL for international orders) – to deliver your order.
Klaviyo – to send emails and SMS messages, manage newsletter sign-ups, sign-up forms and back-in-stock notifications.
Meta (Facebook, Instagram and WhatsApp) – advertising, the Meta pixel and Conversions API for ad measurement, and WhatsApp for customer communication.
Google (Google Analytics, Google Tag Manager and Google Ads) – website analytics and advertising.
Microsoft Clarity – session recordings and heatmaps that show how visitors use the website.
Website apps and service providers – including EqualWeb (accessibility tools), a WhatsApp chat button, product recommendation and upsell tools, and professional advisors who help us operate, analyze and improve our store. They may process information only on our behalf and under our instructions.
Authorities and other parties – where required by law, to protect our rights, or in connection with a merger, sale or reorganization of our business.

Some of these companies (such as Meta and Google) also use information under their own privacy policies. We encourage you to review them.

5. Cookies and Tracking Technologies

We use cookies, pixels and similar technologies to operate the website (for example, to keep items in your cart), to analyze website use and to personalize advertising. These include the tools listed in section 4: Shopify, Google Analytics, Google Ads, the Meta pixel, Microsoft Clarity and Klaviyo.

Visitors from the European Economic Area, the United Kingdom and Switzerland are shown a cookie banner, and non-essential cookies are used only after consent. You can change your choice at any time. In all regions, you can block or delete cookies through your browser settings (some website features may not work properly), and manage ad personalization through your Meta and Google account settings.

6. International Data Transfers

Our business is located in Israel. Some of our service providers (including Shopify, Klaviyo, Meta, Google and Microsoft) store and process information outside Israel, mainly in the United States and Europe. We transfer information abroad in accordance with Israeli law, and, where the information originates in the European Economic Area or the United Kingdom, based on adequacy decisions or recognized safeguards such as the European Commission's Standard Contractual Clauses.

7. Data Retention

We keep personal information only as long as needed for the purposes described above:

Order, invoice and transaction records are kept for at least 7 years, as required by Israeli tax and accounting law.
Marketing information is kept until you unsubscribe or ask us to delete it.
Customer service communications are kept for as long as needed to handle your request and any follow-up, including warranty claims.
Analytics and tracking data are kept according to the retention settings of the relevant provider.

8. Information Security

We use reasonable organizational and technical measures to protect your information, including encrypted (HTTPS) connections and access restrictions. Payments are processed by certified payment providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you have an account, please keep your login details confidential.

9. Your Rights

Under the Israeli Protection of Privacy Law, you have the right to:

Access the personal information we hold about you;
Correct or delete information that is inaccurate, incomplete, unclear or outdated;
Ask to be removed from our marketing and direct mailing lists at any time.

If you are located in the European Economic Area or the United Kingdom, you also have the right to request deletion, restriction of processing, data portability, to object to processing (including for direct marketing), and to withdraw your consent at any time without affecting processing carried out before the withdrawal. Depending on where you live, you may also have the right to opt out of targeted advertising.

Unsubscribing: every marketing email includes an unsubscribe link, and every marketing SMS includes opt-out instructions. Even after unsubscribing, we will still send you service messages about your orders.

To exercise your rights, contact us using the details in section 12. We may need to verify your identity before handling your request, and we will respond within the time required by applicable law. We will not discriminate against you for exercising your rights.

10. Children

Our Services are not intended for anyone under the age of 18, and we do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us and we will delete it.

11. Complaints

If you have a concern about how we handle your information, please contact us first and we will do our best to resolve it. You may also file a complaint with the Israeli Privacy Protection Authority, or, if you are located in the European Economic Area or the United Kingdom, with your local data protection authority.

12. Contact Us

Reggie Jewelry
17 Nahalat Binyamin Street, Tel Aviv-Yafo 6777607, Israel
Email: info@reggiestudio.com
Phone / WhatsApp: +972-50-454-1499

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new "Last updated" date. Where a change is material, we will provide notice as required by law.